Launched on 28 February 2011 at the Geneva Motor Show, five months after its initial unveiling in Sant'Agata Bolognese, the vehicle, internally codenamed LB834, was designed to replace the then-decade-old MurciƩlago as the new flagship model.[5][6][7]
Soon after the Aventador's unveiling, Lamborghini announced that it had already sold 12 cars, with deliveries starting in the second half of 2011.[8] By March 2016, Lamborghini had already built 5,000 Aventadors, taking five years to achieve this milestone.[9]
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